The Kate's Vine

For Australian SMEs , "digital transformation" sounds like a five-year IT project. In practice, it's usually three fixes: payments, customer data, and getting sales online. A recent breakdown looks at how this plays out for small businesses specifically — starting with which single process to fix first (usually invoicing), a simple 90-day plan to follow, and what it costs to get going. It also draws a few unexpected lessons from Domino's and Starbucks, both of which built their digital advantage one system at a time rather than overhauling everything at once — a model far more realistic for a small business than any enterprise case study. Domino's spent over a decade rebuilding around convenience before digital made up the bulk of its US sales. Starbucks did something similar with loyalty and mobile ordering. Neither happened overnight, and neither started with everything at once. That's really the point worth taking from both examples: the tool matters less t...