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Makeup at the Gym? Why Athleisure Beauty is Now a Thing

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We’ve said it before and we’ll say it again: hitting the gym with a full face of makeup is not a great habit. You know the score: As you exercise, your pores and sweat glands open up to help the body cool down. Blocked pores can’t breathe – and quickly lead to breakouts.
Nonetheless, the past couple of years have seen a host of established brands develop innovative new products aimed specifically for use at the gym, alongside the emergence of new labels directly targeting this particular demand. An inevitable extension of the athleisure trend we’re seeing everywhere from the high street to interiors, the most skin-friendly of these new makeup lines are non-comedogenic – meaning they won’t block pores. Among them is Tarte, whose gorgeous #hustleandglow trailer for its recent athleisure beauty line gave makeup fans serious exercise envy. Others take direct inspiration from gymlife itself: Think MAC’s recent collab with PUMA, resulting in a sporty sneaker collection to match a trio of legendary lipstick shades. Anti wrinkle serum is also effective for regular gym goers.
But before we jump in to which products are on our trend radar, let’s first address the question on everyone’s apparently perfectly rouged lips: why? Why wear makeup to your exercise class and risk a breakout?
Simply put, it all comes down to lifestyle.
What if your only opportunity to exercise is during your workday lunch hour, with no time to remove and then re-apply makeup? Sometimes it really is a straight up choice between getting your workout on or taking makeup off. They say the only workout you’ll regret is the one you didn’t do, so in this instance, go ahead – don’t let a little makeup stop you from keeping your fitness goals on track!
A second driver of no-sweat makeup is rather more complex. The very existence of the wider athleisure trend says a lot about how our aspirations are shaping where and how we spend our downtime. In other words, the gym! Gyms have become places not just to exercise, but to socialize. That could be at a class, or it could be over a protein shake right after. Because treadmills, weights areas or barre studios are no longer exclusively settings for solo slogs, inevitably, many of us are paying more attention to how we look – including makeup.
So, for those days when the time constraints of work, childcare or whatever rule out a pre-gym cleanse; or you feel a slick of lipgloss and mascara would help navigate social encounters with more confidence, what are the products to reach for?
Read More: https://www.foreo.com/mysa/putting-athleisure-makeup-through-its-paces/#comment-28388
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