FITBEAUTY Australia Launched Unique - The Pre-Workout Anti-Wrinkle Serum

He’s just turned 30, and this week Gold Coast-based entrepreneur Ben Jesinowski has launched business number four - FITBEAUTY AUSTRALIA – with a Pre-Workout Anti-Wrinkle Serum aimed at meeting the growing demand for skincare products that address specific consumer concerns, which in this case is ‘gym face’ and the aging effects of working out.

The idea for FITBEAUTY was conceived in May 2018 when Ben, an ex personal trainer (whose past businesses have included running his own personal training business at age 18, and selling innovative training supplements with great success), was working out at the gym.

“I was on the chest press and really pushing it out. All the intensity showing on my face and my best mate spotting me said that I looked like ‘Benjamin Button – the old version, not the young pretty one’ and this got me thinking. I began doing some research as to whether ‘gym face’ was actually a thing, and whether people were even concerned about it. Turns out they were,” he says.

Through a series of meetings and intimate roundtable discussions, Ben discovered that many of them had frustrations with the skincare products currently available on the market, with their biggest concern being that it was too general in nature and that they didn’t feel it was doing much in terms of protecting their skin when working out, and that they were all interested in anti-aging.

With the confidence that there was a market for a fitness-specific beauty product, Ben Jesinowski set out to create a dual functionality composition that would provide anti-wrinkle protection during exercise and a powerful restorative complex to give the user luminous healthy skin while fighting free radicals and the aging process.

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